Digital Marketing / Promoting / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a couple of jargon for most of your companion who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it essential for today’s business customer? We’re here to break it down in which you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is it. That is what Online marketing may be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing except social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It may be a way to get higher rankings planet search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it assists you to stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as preserve reminding them relating to visit to your website.
This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Promoting experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771